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| Our four Shared Values are to be adopted and
followed by all members of the Group and are of the foremost
importance in accomplishing Our Mission. These Shared Values,
described below, will serve as the basis for every judgment
we make and action we take collectively and individually. |
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We will continuously pursue innovations
in technology, products, services, business models and
human resources.
We will continuously improve our operations for maximum
efficiency and quality in every activity and at all times
strive for the highest possible standard of performance.
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We will respect individuals with different cultures,
capabilities and personalities, and our global management
will operate without regard to nationality, gender or
background.
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We, as good global citizens, will shoulder the responsibility
to contribute to a sustainable society in harmony with
nature.
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We will build open and fair relationships
with all of our stakeholders based on the highest ethical
standards.
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"Innovation & Operational Excellence" are
the sources of the Group's competitive advantage. Unless
we continuously foster innovation in technology, products,
services, business models and human resources, we will
fall behind in the rapidly changing times. Also, without
"Operational Excellence", i.e., unless we collectively
as well as individually continuously aim for maximum efficiency
and quality, we will be unable to create value for our
customers and shareholders. Therefore, in order to be
able to accomplish Our Mission, we cannot dispense with
either "Innovation" or "Operational Excellence".
"Diversity", "Environment" and "Integrity" are the three
main pillars of the Group as a global enterprise. The
trust of the global community is essential for a successful
global organization. Helping to build a sustainable society
through active global citizenship is our obligation. To
build open and fair relationships with all of our stakeholders,
i.e., customers, shareholders, society and employees,
is a responsibility we welcome.
The Group's global organization respects and encourages
the contributions of individuals with diverse capabilities,
and without regard to race, ethnicity, religion, language,
nationality, gender and background. Not only is "Diversity" one of the pillars of the Group, it also helps build competitive
advantage for the Group.
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